In today’s global, national, regional, and local business markets you cannot grow what you don’t protect. In professions like medicine, finance, and insurance, an organization cannot grow if it doesn’t meet certain criteria that not only encourages expansion but legally allows it. That includes such things as marketing tactics that meet ethical, federal, and state regulations. Yet in our desire to expand, acquire new customers, and reap gainful returns, we over look how our image, our brand, and our business can be hijacked. It’s a rising form of identity theft that overwhelms and sometimes wrecks organizations.
Recently the Colorado State Attorney General and the Colorado Secretary of State created an avenue in which business can come and file a complaint about their company being a victim of identity theft. That is not a common practice in most states yet. Even with state support, the ability to find criminals and prosecute them is quite difficult. Resources will only be allocated to high profile cases.
If you think that the organization is too small or too large for anyone to bother, think again. Most times a business will not know that their identities are being used elsewhere. So what is a business to do? Contact me for a check list of what you can do to protect your business better.
Sunday, July 18, 2010
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