Hello and welcome to my new blog. This is the place where we'll discuss client acquisition and then how to protect them and you. Many people ask me why I chose to get involved in what appears to be two very different disciplines. It confuses them understandably so.
To answer it succinctly, in professions like medicine, accounting, law, finance, and banking the ability to grow is predicated on the ability to meet a large amount of regulatory requirements. Developing new business, expanding old business, bringing in new clients can't be accomplished without first making sure the organization legally can. So that means we must protect what we grow. That's how it all started.
In other industries the ability to accept credit cards, to cater to customers and expand purchases, means you must also be able to follow PCI compliance. To sell cars you must follow privacy laws such as Sarbane Oxley or Graham, Leech, Bliley. So as you can see, it's not so far fetch to think that what you grow you must protect. They may be two different activities but in a lot of cases they must also be enacted simultaneously.
It's my desire to offer you information on both subjects. So for now, on Mondays we'll spotlight growth and on Thursdays we'll focus on protection.
Right now my activities center on identity theft and fraud. Even though identity theft is about someone's personally identifiable information, it affects businesses, the community, and individuals alike. So I have two questions for you.
1) How do you value your personal identity? and 2) What do you value about your personal identity?
About Me
- E Horowitz
- "Some men see things as they are and say why? I see things that never were and say why not?" -George Bernard Shaw- Entrepreneurial by nature, I love the creativity and problem solving it creates. I am also an author, speaker, and mother of two grow daughters who are successful in their own right.
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